Two market forces (energy and environment) shape the business model, expertise, and technologies of the EERC. The energy industry is focused on the growing demand for more efficient and economical techniques for a variety of fuels; the environmental field is challenged with the growing demand for the cleanup and control of pollutants and other environmental hazards. Opportunities in the energy and environmental arenas are dynamic, and the EERC anticipates tremendous growth over the next 20 years. The aim is to secure sufficient energy; clean air and water; and fertile, productive soils for the future.
The key to the successful EERC business model is innovation based on partnerships and best business practices. The EERC enables its entrepreneurial partners to cost-effectively translate breakthrough inventions into marketable products. The success of these innovative products in the marketplace results in significant economic, environmental, and societal benefits worldwide.
The EERC develops intellectual property for its partners' competitive advantage. The successful commercialization of energy and environmental technologies requires, first and foremost, talented and passionate people, capital, effective partnerships, market knowledge, practical experience, state-of-the-art technical facilities, strong organizational support, and a tolerance for risk. The EERC has all of these key components to convert intellectual property into commercial reality. The EERC's intellectual property is the impetus for commercial partners to excel in the competitive market.